APRIL 2013
Digital Version
Now Available
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APRIL 2013 |
Digital Version Now Available |
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Dealers That Have Not Given Up On The Offset Pressroom Will Win! - Each month Dealer Communicator (DC) features an editorial that reminds dealers of the changes in the printing industry and encourages dealers to face up to the changes and do something about it. Change is difficult, especially when a lifetime has been spent selling products to a market that is slowly diminishing. But this month the message is different. (more) Why You Need To Keep Up With Change - by Bob Licari It's a tough market to sell in and if you are to survive, whatever you are selling, there are some things you need to do! The market we face today is still tough. Improvements are being felt in many sectors of the economy, make no mistake about it. If you want your dealership to survive - no matter what you sell -- (more) DAVE HARRIS Shares His Thoughts About A Successful Dealer Open House - A Dealer Open House is a powerful sales and marketing tool . . . when done right. Now, what does that mean? The most effective open houses are in a dealer's warehouse or in a rented convention hall and done like a trade show where vendors are invited to come and set-up a table or be in a booth space provided by the dealer for them to show their own products and be available for buyers to physically see your products, converse with and train with an expert. (more) MAGNETIC SIGNAGE - A REMOVABLE SOLUTION FOR VEHICLES….and there's more that distributors need to know - by John Nellessen, Jr. As a distributor, my role in the marketplace is to serve printers both with magnetic materials as well as creative ideas and tips for printing by offset, silk screen and wide format solvent inket. The more a distributor knows about the uniqueness and the print properties of magnetic materials, the more they are able to help the customer and sell more goods. (more) Leasing by Mary A. Redmond What if prospects knew the lowest equipment sales price before the sales person walked in the door? Would the sales presentation change? Would sales professionals still invest time to find out what equipment is right for customers?(more) SGIA'S President Speaks of Change in 2013 - by SGIA In the JAN-FEB edition of SGIA Journal (Specialty Graphic Imaging Association), Michael "Mike" Robertson, President and CEO wrote about a change under the headline of his monthly message....When One Size Doesn't Fit All.... SGIA is built around two primary communities; Graphics producers and Garment Decorators. (more) Wide-Format: A Bright Spot in Print - by Lynn Nannariello and Joe Tischner When Buyers Laboratory spoke to representatives from two major wide-format manufacturers-HP and Océ-about the state of the wide-format market, we found that, contrary to recent reports, not all news in the print industry is bad. (more) Why Mexico? Why Now? - by Ike Savitt The U.S. - Mexico Chamber of Commerce has been instrumental in providing the framework of information in understanding Mexico as a current economic hotspot. They deserve great credit for doing so. I have come to understand the flourishing business opportunities in Mexico currently due to the window of context they have given me. (more) Alliance Governance; Embrace the Diversity - by Ed Rigsbee, CSP, CAE I like to call alliance success, "Partnering for Profits." Unfortunately, a frequent alliance success pitfall is attempting to make your partner in your image-do things the way you do, think the way you think, and follow the same methodology. (more) |
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