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Digital Directory
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JUNE 2014

MONTHLY COLUMNS
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Pressroom Supplies . . . .
Still Making Money For Pressroom Active Dealers
If you can believe the negative publicity, it would seem that the printing industry is disappearing in a cloud of electronic presses and the Internet. The truth is that while the printing industry is changing into a hybrid of traditional printing methods with digital processes, the traditional methods (e.g., offset, flexo) are not going away. In fact, ... (more)

Software For Wide Format . . .
An Opportunity For Dealers

by Tim Greene, InfoTrends

One of the points we like to make at InfoTrends is that wide format print shops that want to grow their business need to invest in their business in one of two key ways; invest in new capabilities that add to the top line, or invest in new technologies that enable improved operations. (more)


More Dealers Are Investing In Marketing! -
by Bob Licari, DevLex International

As a dealer myself, I can tell you from first-hand-experience that sales could never reach peak performance, and maximum profit levels without including advertising and marketing in the sales process. Too often, dealers (and by the way this is true for manufacturers too) rely totally on the Sales Force to generate all the sales for the company thinking it saves money. No! (more)

Five Mistakes Salespeople Make -
by Linda Bishop, Thought Transformation

Mistake Number 1: You assume long-time customers are loyal. Evidence confirms the 80/20 rule. Eighty percent of all customers are satisfied, only twenty percent are loyal. Satisfied customers like you, but they don't love you and they will shop. Loyal customers may love you, but they don't always remain loyal forever. (more)

Who Wins When Employees And Customers Disagree? -
by Mary A. Redmond

Did you open the doors to your company to serve your employees or to attract loyal customers? Sometimes those two groups appear to be at odds with one another. Choosing between the two may require the wisdom of Solomon to decipher where allegiances lies. (more)

Software . . . you have no idea how it can save your dealership, your job, your position with existing customers . . .
Every graphic arts dealer and every wide format distributor should See - Think and Know about SOFTWARE. It's a word that applies to a number of different meanings. For example: digitizing data for prepress workflows, proofing, digital presses and wide format printing, data management and so many other things. (more)

The Right and Wrong Ways of Doing Email Marketing -
by John Foley, Jr.

Email marketing is a great tool for direct marketing that allows marketers to instantly inform existing and potential customers about a product. At its best, email marketing retains customer loyalty and secures potential customers and business. At its worst, it lies unopened in a spam folder out of your target consumer's mind and sight. (more)

Accelerating cost of labor in U.S. printing shops triggers a run on automated post print equipment.
This could be a boom for industry dealers. -

from Al Boese, BindRite Executive Director
Speaking at the BindRite 2014 annual meeting, National Print Owners Association (NPOA) president John Stewart made a compelling case for more automation in post print processes such as binding, lamination and paper handling, as well as expanded services such as wide format graphics and mailing services. (more)
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