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Digital Directory
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FEBRUARY 2015



Feb2015
Digital Issue
MONTHLY COLUMNS
Personally Speaking
Dear Editor
Dealer Help Line
Bill Farquharson's
Audio Tip
Upcoming Events
Sales Corner

Akiles

OUR PARTNERS
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Graphics of the Americas



ITEX 2015


Coating and Laminating Products
DEALER PROFIT MAKERS
The wise, business savvy graphic supply dealers are always looking for products that are consumed in the print production process and can generate constant repeat business. If you're one of them, raise your hand and shout Alleluia! (more)

It Pays to Keep Up With Wide Format Media Trends -
by Tim Greene

CHANGE is the one constant in the wide format digital printing market. In addition to the new printing technologies, new ink sets, and new curing methods that are available, there are the changing demands of print buyers to contend with. "Visual merchant managers are always looking at the newest media that looks different in a store, theatre, or event center. (more)


Sales and Marketing...
Dealers That Know The Difference Are Always On The Road To Successful Selling! -

by Bob Licari, DevLex International

Has specialization become obsolete in our industry? I believe it has and for the better. Why? Because owners, salespeople and technicians need to be well versed in many areas to be relevant. There was a time when being the best in just one aspect of a process or function could occupy a full work week, or even be a career focus. In most cases those days are gone, along with 8 Track tapes, house phones with wall cords and public pay phones. We face obsolescence every day and take little notice until highlighted on a prime-time television special. (more)

Can You Have A Successful Sales Conversation? -
by Linda Bishop, Thought Transformation

Selling conversations are complicated and take place on three levels. The first level is based on shared understanding about language and words. At this word level, conversations are focus on gathering facts, exchanging information and the "mechanics" of the product or service being sold. (more)

Feet Don't Fib -
by Mary A. Redmond

I can usually spot a liar. Am I psychic or did I check my crystal ball before a meeting? Of course not. My secret---I read feet. I understand what American essayist and poet Ralph Waldo Emerson knew, that "Your body speaks so loud that I cannot hear what you are saying." (more)

Digital vs. Offset Printing:
Advantages Of Each and How To Decide Which Is Right For The Project.

The growth of digital printing technology has brought technical advancements, more options, and exciting new features to today's printing industry. It's also brought some confusion. An understanding of the advantages and disadvantages of digital printing and how those compare to traditional offset lithography is critical in making the right choice.(more)

Are You Messing Up Your Marketing? -
by John Foley, Jr.

Dealers tend to believe that marketing is easy. Why, all we need to do is create social media accounts, buy some ad space, and it's good...right? This concept is far from the truth. See below if you're messing up your marketing. (more)

Strategic Alliances For Cross Promotion -
by Ed Rigsbee, CSP, CAE

A popular reason for companies to come together is to reciprocally promote one another. Ideas are as simple as a local pharmacy and dry cleaner promoting each other with specials or coupons, to regional promotions, to national promotions. Cross-promotions can be developed with competitors or between organizations from different industries. The key is simply thiscdo you have similar customers? (more)
NEWS
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People in the News
Wide Format News

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